Seeking a strategic and driven Senior Demand Generation Manager to join the Marketing team, you will be responsible for owning the strategy and execution of demand generation programs that drive high-quality pipeline across our public safety customer base. Youโll design, implement, and refine multi-channel campaigns that align with our go-to-market strategy, with a high collaboration with sales team. This is a high-impact role for a self-starter.
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As the Head of Growth Marketing at Vanta, you will lead the team responsible for introducing Vanta to new customers, nurturing them through the buyer journey, and keeping them engaged. You'll oversee lifecycle marketing, performance media, advertising, and integrated campaigns, building a growth engine that drives both short-term revenue and long-term brand equity for Vanta.
You will be responsible for ideating, strategizing, and executing motions to foster engagement and adoption which elevate overall performance to drive long-term value for the network. You will play a central role in strengthening performance, adoption of tools, and loyalty to our top performing partners across their lifecycle. Your campaigns will help partners grow their bookings, gain greater exposure to high value customers, and optimize their offering for a reliable experience.
This role involves leading the full post-sale customer journey, from onboarding to advocacy. You will design and optimize programs to improve value realization, promote retention, and increase usage of tools. A core component will be interpreting customer product analytics to segment journeys and tailor lifecycle strategies. The role also includes spearheading Executive Advisory Boards and Product Feedback Councils.
As the Senior Demand Generation Marketing Manager, you will lead marketing initiatives that grow and optimize lead generation, connecting top brands with TeamSnap's advertising and sponsorship solutions. Responsibilities include creating and executing integrated campaigns, optimizing digital channels, leading event marketing, owning website performance, building content marketing initiatives, mapping the buyer journey, collaborating with sales, and managing marketing operations.
The director will lead Strategic Digital Advertising & Lead Generation, overseeing six-figure budgets across various platforms to drive qualified leads across every B2B segment, design, and own creative digital roadmaps and demonstrate the ROI with razor-sharp analytics. This role involves strategic digital advertising, campaign management, SEO oversight, content direction, and performance analytics.